WorkBuzz is a professional network and employee-engagement platform that helps HR teams collect feedback and enrich candidate profiles with peer assessment and social signals. The product serves HR and professional-services customers across multiple European markets and focuses on delivering workplace insights and better engagement.

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As WorkBuzz expanded into new markets and launched additional projects, localization became a bottleneck for product and engineering teams. The company needed to:

Reduce manual translation overhead so teams could focus on product work, not copy management.

Scale language coverage across multiple product projects without proliferating separate workflows.

Integrate with existing toolchains — web and email systems in particular — so translations could move smoothly between development, marketing and customer communications.

Enable faster localization cycles to support rapid product iteration and multi-market launches.

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These requirements made a centralized, developer-friendly localization solution essential.

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WorkBuzz adopted Localize to centralize translation workflows and sync languages and projects directly from its web application. Key solution elements included:

Project and language sync — Localize pulled site content and project phrases into a single dashboard so teams could manage pending phrases, approvals and publication in one place.

Email and web integration — Localize integrated with the customer’s email and web toolchain so product UI and customer-facing communications were covered by the same workflow.

Iterative engagement — WorkBuzz evaluated Localize in a trial, completed full onboarding, and then renewed and expanded the engagement to add capacity and broaden scope.

This approach removed localization as a recurring operational roadblock while giving teams a single source of truth for translations.

Implementation highlights — integration, governance and expansion

During implementation, WorkBuzz focused on operational efficiency and integration:

• Unified workflow across channels — Web projects and email campaigns were managed through Localize so content and translations stayed consistent across customer touch points.
• Project sync and governance — Localize’s sync capabilities kept translation state, pending phrases and QA centralized, reducing the need for manual extraction and redeployment.
• Capacity planning and renewal — After onboarding, WorkBuzz completed a renewal/expansion step to add languages and project capacity as usage grew.

These practices allowed WorkBuzz to scale localization in lockstep with product releases and marketing activity.

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Following onboarding and an expansion step, WorkBuzz broadened its localization program:

Multi-project deployment — Localize now supports WorkBuzz across multiple projects, enabling centralized management of product and customer communications.

Expanded language footprint — Localize manages translations for 8 languages, giving WorkBuzz the coverage needed for its European markets.

Reduced manual effort and faster localization — Centralized workflows and integration with email and web toolchains cut manual handoffs and sped the time from source change to published translation.

WorkBuzz moved from trial to full deployment and completed a renewal/expansion activity to continue and broaden the partnership.

WorkBuzz’s adoption of Localize demonstrates how a synchronized, centrally governed localization platform can eliminate manual translation bottlenecks, unify translations across web and email channels, and scale language coverage across multiple projects. By moving to a single translation workflow and expanding capacity after onboarding, WorkBuzz reduced operational friction and accelerated localization cycles for a growing, multi-market HR platform.

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