Depuis son lancement en 2013, Social Pinpoint est devenue une plateforme d'engagement numérique innovante et leader du secteur. En proposant des outils de collaboration en ligne, de sondages et de recueil d'avis communautaires, Social Pinpoint aide ses clients à bâtir des relations positives et à encourager la participation collaborative à des projets communautaires.
Avec pour mission de donner aux gouvernements et aux municipalités les moyens d'établir des liens efficaces avec leurs communautés, Social Pinpoint savait que la mise à disposition de fonctionnalités multilingues était essentielle pour permettre à sa clientèle mondiale de favoriser l'engagement et la collaboration avec les membres de la communauté.
À mesure que Social Pinpoint élargissait sa clientèle mondiale, l'équipe a rencontré un défi crucial: soutenir les clients qui desservent des communautés diverses où une grande variété de langues sont parlées.
The motivation to address this challenge extended beyond global growth: a large part of effective community engagement lies in reaching diverse groups of people. For Social Pinpoint, inclusive localization was a natural extension of their commitment to diversity, equity, and inclusion.
As Brian Ashton, Social Pinpoint’s Chief Product Officer, explains, “our motivation for adding translation was primarily driven by our company’s DEI goals and mission, which is to ensure an inclusive and equitable experience across all of our customers and communities.”
Social Pinpoint needed a solution that could translate all customer-created content while respecting the linguistic backgrounds of diverse communities. This required a nuanced and sophisticated tool that could meet three essential specifications:
The alternatives — hiring a dedicated team of translators or relying solely on machine translation — would be too expensive or unreliable to implement.
When Social Pinpoint found Localize, they quickly realized that this was the solution they needed to support their multilingual platform and global client base.
Localize provided a simple, streamlined workflow Social Pinpoint could use to create and deliver unique language sets on a per-client basis that could be easily managed by their clients’ teams. Leveraging automatic content detection and delivery, their clients’ content could be automatically translated and published without relying on technical team members to handle it.
Additionally, since Localize is designed to scale as customer needs evolve, adding new languages and projects was easy, automatic, and efficient.
Throughout onboarding and implementation, the Social Pinpoint team could rely on a dedicated Localize Customer Success Manager to answer their questions, assist in optimizing each feature, and support them in delivering exceptional value to their clients.
After implementing Localize as a solution, Social Pinpoint reports that their clients are seeing higher levels of engagement across hundreds of communities as a result of website localization.
As this case study demonstrates, Localize supported the Social Pinpoint team in breaking down language barriers in their communities to allow for participation regardless of the language spoken.
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