L'International Cat Association (TICA) est le plus grand registre génétique mondial de chats de race. Fondée en 1979, elle promeut des normes complètes pour les chats domestiques et fournit des informations et des ressources sur l'élevage et les soins.
Les éleveurs internationaux ne pouvaient pas enregistrer leurs chats de race en ligne sans formulaires de demande traduits dans leur langue maternelle. Ils étaient contraints de télécharger et d'envoyer par courrier des formulaires papier. Ce processus manuel a engendré un tel engorgement que les réponses accusaient des mois de retard, compromettant ainsi le développement et le succès de la TICA. Ils savaient qu'il était temps de changer.
Scalability and use of a Salesforce integration were two of the largest determining factors when it came to finding the right localization solution for TICA. With Localize, they found that there was a ready-made Salesforce integration, scalable projects interface, powerful workflow automation and a variety of translation options to quickly provide the translations their clients needed.
Since working with Localize, TICA has seen an increase of 30% in business growth and revenue. Site usage has also increased, reporting 100% more international users with the addition of 15 languages to their website. Month over month projections continue to rise and TICA has never seen such growth since its inception.
“Using Localize had a tremendous impact on our business. Not only have we seen phenomenal international growth, we recognize the inclusivity we’ve been able to provide to all those people who would have needed to use other services.” - Danny Nevarez, COO
